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The lack of control in artist-fan relationship leads to an annual wastage of potential income over $15.5Bn...
...And yet there was not a way to manage that artist-fan relationship until sesh
⁠⁠Imagine if artists could control and monetize their fans without the interference from social media algorithms or intermediaries transforming their fanbase into a powerful army
Welcome to

imagine

If artists could control, engage, and monetize their superfanswithout interference from social media algorithms or intermediaries,transforming their fanbase into a powerful ARMY...
A tool designed to target the top of the funnel complementing social media efforts

How does
sesh works?

Artist creates the community

Share the invitation link in social media

Fans join through a complete artist-branded experience

And become part of the artist project

Engaging in a safe space around the artist

And impulsing the artist project via a gamified experience

While the artist gets to control and to own community’s data

Enabling the artist to open sessions with fans to impulse their careers with targeted experiences

Community ownership

Fan management tool that empowers artists with the ownership of their community

Safe space

Giving the fans a safe space to interact between them being part of the artist project

Direct amplification

Delivering direct amplification of streams leveraging the power of the fanbase

Increase monetization

Data insights

Providing data insights for ROI improvement optimizing marketing investments
is about sessions

Types of
sessions

Streaming party

Strategic tool for artists to boost song's reach and visibility through direct streaming and algorithmic recognition

Selling products

Offer access to ticket pre-sales, exclusive experiences and merchandise drops

Community bonding

Increase the engagement with fans creating different personalized experiences and activities with them

Music industry,

artists,

and fans

love it.

Fan communities are the most critical driver of success in today's music industry
Sony Music’s Jose Abreu talks about superfans, artists and content
“It’s no longer about the quantity of people that are consuming, it’s about the quality of people” “So how do you start to identify those people, and how do you build a relationship with those people? In Latin America, something that’s important in this regard are fan-clubs, which still exist and have massive potential for many Latin artists” Abreu talked about the importance of CRM but suggested that the term needs rebranding: “CRM has always been seen as email marketing, but in reality it’s fan relationships,” he said.
Fan Data Technology: A New Gold Rush?
The Fan Data Goldmine: new tech that allows artists to interact with superfans turning data into dollars and opening long-term revenue streams. The music industry has long ridden on superfans: the top 1% most-engaged, day-one-die-hards who consistently stream their favourite artists’ music, buy their merchandise, pay to see their shows and share their music with friends. Executives interviewed for this story estimate that superfans on average make up to 50% to 80% of an artist’s overall revenue. Yet on an individual level, superfans are invisible to their idols, since the artists and their teams lacked the tools to track fans’ information and habits.
Warner Music Group and Amazon Music unpack the power of fandom
Kelley Walton, Amazon Music: The evolution of fandom is what’s exciting to me, especially in the last 5-10 years. It used to be a one-way street where fans were just spectators of their favorite musicians or sports teams, but now it’s become a two-way relationship and community. The most powerful fandoms, like the Bey Hive and the Swifties, are real communities of people who are invested in the success of their idols. Danielle Lee, Warner Music Group: Data and fan insights are key for our business strategies.
Warner Music partners with community, innovating text messaging platform
Scott Cherkin, SVP, Global Audience Strategy, WEA said: “Community's model helps us cut through the noise and gives us an authentic, personal, and unique way to reach the superfans. The direct line helps our artists get to know their fans better and opens up opportunities for them to plug their priorities – whether it be merch, concert tickets, or a new single – knowing they have an engaged and eager audience on the receiving end.” Community is a text message service that only operates for US and Canadian numbers
Levellr CEO Tom Gayner on the rise and the crucial role of fan communities
“One of the great disconnects of the music industry is that artists and labels often don’t know who their super-fans are. Platforms like Spotify, Ticketmaster, YouTube, TikTok and Instagram don’t provide access to first-party data. Unlike social media platforms where the focus is on scale (eg how many TikTok followers can I get), the goal with messaging platforms is about quality and inviting your most engaged fans into one space. In closed safe spaces, where artists feel they can be more open, direct and transparent, we are seeing them rally fans in a format some artists are less likely to do on open social platforms.”
For Artists

Create your community

At sesh, we're crafting an exclusive, high-quality experience for both artists and fans. As part of our commitment to excellence, we're currently offering a waiting list for artists keen to transform their fan communities. This exclusive opportunity is your gateway to a new realm of engagement and growth.
Waiting List
To ensures each artist receives personalized onboarding for a successful launch in our platform.
Benefits
Tailored features, dedicated support, and access to your passionate fanbase.
How to Join?
Simply sign up for the waiting list and we'll contact you very soon with the next steps.