Fandoms are a crucial part of the music industry, made up of passionate and devoted fans who are deeply engaged with their favorite artists, groups or bands. They attend concerts, buy merchandise, boost streaming momentum and participate in fan communities, making them a powerful force that drives album sales, social media engagement, and even shapes the direction of popular music.

These fandoms can be found everywhere on the internet, from Twitter to Tumblr and beyond! And they're only getting bigger. With the rise of fan-focused apps like sesh, music stans now have even more ways to support their favorite artists through connecting, expressing and collaborating with their fandom communities.

The Rise of the Fandom in the Music Industry

Fandoms have been around for decades, but now with the adoption of the internet and social media platforms, they've developed a whole new level of power and visibility. In the old days, fans had to rely on chance encounters at concerts or random meetings in record stores for an opportunity to connect with artists and like-minded fans. But now with social media, fans have unprecedented access to their favourite artists, enabling them to engage and follow their journey on a more personal level, while in tandem allowing fans from all over the world to find and connect with one another.

One of the most notable examples of fandoms in the music industry is the K-Pop phenomenon. K-Pop groups such as BTS, Blackpink, and Twice have amassed huge followings around the world, with their fans, known as "stans," mobilizing to support their favorite groups in various ways. K-Pop fandoms are known for their intensity and organization, with fans coordinating online campaigns to promote their favorite artists, and even organizing charity events in their name.

The Impact of Fandoms on the Music Industry

According to Nielsen Music's 2018 Year-End Report: "Music fandoms are a critical driver of success in today's music industry."

Musicians who are able to cultivate dedicated fandoms are often able to achieve greater success, as their fans help to spread the word about their music and generate buzz online. Fandoms also have a significant impact on the music industry's bottom line, with fans spending billions of dollars each year on merchandise, concert tickets, and other related products.